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EP051 | 可口可樂百年帝國：比配方更強的是「集體回憶」？從二戰軍糧到肥宅快樂水的商業傳奇

最難被複製的不是秘密配方，而是消費者當中的共同回憶。
可樂最早是為了替代嗎啡的止痛藥？二戰時期，可口可樂如何成為軍需品？
為什麼在盲測中勝出的新口味，卻引發全美憤怒要求換回舊配方？
股神為何長期持有可口可樂？分析其強大的品牌定價權與低成本規模化優勢。
🎧收聽節目請看這邊🎧

https://linktr.ee/notyet.fm
☕散會繼續聊請往這走☕

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週報交了沒

EP051 | 可口可樂百年帝國：比配方更強的是「集體回憶」？從二戰軍糧到肥宅快樂水的商業傳奇

🎧收聽節目請看這邊🎧

☕散會繼續聊請往這走☕

EP062 | 福袋還是垃圾袋？從瑪莎拉蒂「消失的號碼」事件，看台灣變質的清庫存文化

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EP060 | 還在用「XD」的請舉手！那些年我們用過的顏文字與MSN狀態，如今都成了死語？

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續攤EP051：被嫌棄的百事與走遠的可口可樂
